1. Trust
Trust is the driving force behind personal and business relationships. Emphasizing the concerns of others is the first step in building trust. People who have a common goal build trust with each other. Common goals create unity in performance and goal.
2. Respect
Respect the opinions and views of all people, especially when they differ from your own. No one trusts people who look down on them. When people feel respected, they naturally strive for their best and excel in their efforts.
3. Dignity
Everyone wants to be heard and accounted for. Dignity and decency give people a form of expression that creates space for themselves. Decency imparts dignity.
4. Recognition
Recognizing other people involves obligations towards them, starting with respect for their personality, through acceptance of their desires, to recognition of their achievements.
5. Generosity
Generosity creates an atmosphere of sympathy that stimulates collaboration and leads to promising and lasting business relationships. Good leaders try to get a little more than they give, but great leaders try to give a little more than they get.